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Walmart and Sam's Club continue partnership with Feeding America

Now in its 12th year, the annual cause marketing campaign has helped Feeding America partner food banks secure more than 2 billion meals for people facing hunger in local communities.

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CHICAGO—For the twelfth straight year, Walmart and Sam's Club locations across the U.S. are collaborating with customers, members, suppliers, and associates for the Fight Hunger. Spark Change. campaign, which supports the Feeding America network of partner food banks.

From March 1 to 31, the annual donation campaign will celebrate 20 years of collaboration between Walmart, Sam's Club, and Feeding America. This partnership has transformed hunger relief efforts, contributing approximately $271 million in donations—over $177 million from Walmart and the Walmart Foundation and nearly $95 million from customers and members. Since 2006, Walmart and Sam's Club have also provided more than 9 billion pounds of food to the local food banks and partner agencies within the Feeding America network.

"Our extraordinary partnership is grounded in a shared belief that ending hunger in America is possible," said Claire Babineaux-Fontenot, Feeding America's CEO. "For two decades, Walmart and Sam's Club have brought bold, impactful ideas to the table, and executed them consistently and with purpose. We are grateful for all they've done and all that's to come." 

The Fight Hunger. Spark Change. campaign will run online and in stores from March 1-March 31. Shoppers have three easy ways to support people facing hunger: 

  • For every participating product purchased in store or online at Walmart.com or SamsClub.com, the supplier will donate the monetary equivalent of at least one meal* ($0.10) on behalf of a Feeding America partner food bank at Walmart and five meals* ($0.50) at Sam's Club, up to applicable limits. See specially marked packages for full details.
  • Donate at check-out in stores or clubs or online at Walmart.com and the Walmart app.
  • Donate at Feeding America's Fight Hunger. Spark Change. campaign site at either www.FeedingAmerica.org/Walmart or www.FeedingAmerica.org/SamsClub.

Throughout the campaign, all donations will support local communities. Donations generated through sales and those made at the register are allocated to a local Feeding America partner food bank in the community where the store or club operates. Since its beginning in 2014, the campaign has provided nearly 2 billion meals* to individuals experiencing hunger.

"For the past 20 years, Feeding America, Walmart and Sam's Club have collaborated to help people live better in the communities we serve. Together, we have supported the charitable meal system's ability to recover more food donations from retailers and use tech-powered solutions that help food banks and agencies serve more people," said Julie Gehrki, president of the Walmart Foundation and senior vice president at Walmart. "The Fight Hunger Spark Change. campaign is another way we build support for the fight against hunger by engaging our suppliers, customers and members to join us in giving to local food banks across the U.S."

Walmart and Feeding America's partnership began in 2005, after the Walmart Foundation donated $1 million for disaster relief following Hurricane Katrina.

Alongside increased disaster relief, including substantial donations following Hurricanes Helene and Milton in 2024, Walmart and the Walmart Foundation have made multi-year investments to support Feeding America's initiatives. These efforts enhance food sourcing and distribution, allowing for more efficient delivery to households facing food insecurity.

Walmart and the Walmart Foundation have contributed a total of $15.75 million in retail agency capacity grants, including a $9.75 million donation in 2024. These funds have supported over 20 food banks and numerous partner agencies nationwide. The grants enhance retail donation programs and provide resources for personnel, equipment, and transportation solutions, leading to larger quantities of food being distributed to partner agencies such as food pantries and meal programs.

These grants have equipped initiatives such as the Rolling Store Food Pantry, a Heart of Alabama Food Bank partner that has long operated from a school bus in Montgomery, Alabama, and surrounding areas. With the help of a recent grant, program leader Jeremy Lynch purchased a refrigerated freezer trailer, enabling the team to safely transport more perishable food donations to distribution events across several rural counties.

"It's been a game changer for sure," Lynch said, noting the new trailer system helped distribute food to about 8,500 families in 2024. Beyond the increased frequency of pickups and pounds of food, the convenience of the new trailer affords Lynch and his fellow volunteers more capacity and more time to help their communities by standing up a sustainable program. "These grants are making an impact that's far-reaching and that's something you can't really put a number to," he said. 

The 24 participating suppliers for this year's Fight Hunger. Spark Change campaign for Walmart include: B&G Foods, Inc., Ben's Original, Bush Brothers & Company, Celsius, The Coca-Cola Company, Conagra Foods, Dole Packaged Foods, LLC, Ferrero USA, General Mills, Hershey Salty Snacks, Hidden Valley Original Ranch, Kellanova, Keurig Dr. Pepper, Kodiak, Kraft Heinz, Lipton Tea, Materne, Mondelez International, Olipop, Pepsi-Cola Advertising & Marketing, Inc., The Hain Celestial Group, WK Kellogg Co, Unilever and Utz Quality Foods. 

The six participating suppliers for Sam's Club include: General Mills, Kellanova, Kodiak, Kraft Heinz, Nestlé and Unilever. 

To learn more about the campaign, visit Feeding America's website.

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