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BOHEMIA, N.Y. – Piping Rock Health Products Inc. is celebrating a major win as its flagship supplement brand, Natural Vitality, takes home the Product of the Year award in the Vitamins, Minerals & Supplements (VMS) category.
The recognition was awarded for the brand’s CALM Magnesium Citrate Raspberry-Lemon Powder, a supplement designed to support relaxation and overall well-being. (The company notes that these statements have not been evaluated by the Food and Drug Administration, and that the product is not intended to diagnose, treat, cure, or prevent any disease.)
The Product of the Year award, the largest consumer-voted honor for product innovation, is determined by a survey conducted by Kantar. The survey polls 40,000 American shoppers to recognize standout products in various consumer packaged goods categories.
A Soothing Experience, Not Just a Supplement
Natural Vitality’s CALM Raspberry-Lemon Powder has garnered a strong following, thanks to its effervescent formula that transforms into a refreshing, highly absorbable magnesium drink. By mixing the flavored powder with warm water, consumers can watch the product fizz and bubble, creating an easily absorbed Ionic Magnesium Citrate—a blend of magnesium carbonate and citric acid formulated for optimal uptake in the body.
Founded in 1982, Natural Vitality has long been a leader in natural wellness, earning its title as the #1 Magnesium Powder Brand. The company’s mission is to provide high-quality, water-soluble magnesium supplements that help consumers "find their calm" in an increasingly fast-paced world.
Industry Recognition and Future Growth
“Natural Vitality has redefined how people enjoy their daily magnesium and is a trusted favorite among consumers,” said Kimberly Vigliante, Senior Vice President of Sales and Marketing for Piping Rock Health Products. “Our CALM Raspberry-Lemon Powder is more than a magnesium supplement; it’s a calming experience. We are honored to have it named Product of the Year, and we’re excited to introduce new, innovative formulations that bring even more calming experiences to our customers in the year ahead.”
Each year, Product of the Year evaluates and awards consumer products that demonstrate innovation and were launched within the previous year. The winners are determined through a nationally representative online study conducted by Kantar. Products are categorized into food, beverages, personal care, and household goods.
For more information, visit www.naturalvitality.com.
