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AUSTIN, Tex. – Waterboy, the innovative powdered hydration brand, appointed Christyne Baxter, the former Vice President of Sales at Liquid I.V., as its new Chief Strategy Officer. With a wealth of experience in the beverage industry, Christyne brings a proven track record of success and a passion for leading dynamic teams. Other innovative brands she has worked with include The Republic of Tea, Tea Forte, and Voss Water. Most recently, she served as the CSO for influencer Emma Chamberlain's coffee company, where she remains an advisor.
During her tenure at Liquid I.V., Christyne was pivotal in driving exponential growth and establishing market dominance. Her strategic vision and leadership were instrumental in expanding the brand's reach and enhancing its product offerings.
At Waterboy, Christyne will leverage her expertise to spearhead innovative strategies and initiatives focused on delivering top-notch hydration with functionality to consumers. "I am thrilled to join the Waterboy team," she said. "This is an exciting opportunity to contribute to a brand that aligns with my values, and I look forward to helping Waterboy become a leader in the hydration space."
Waterboy is poised for significant growth, and Christyne's strategic insights will be crucial in navigating this journey. In April 2024, Waterboy launched in retail with one item and has continued to expand its retail footprint by adding Waterboy to the shelves at Walmart, Wegmans, HEB, and Sprouts, just to name a few key retail partners. Christyne's leadership will be invaluable as Waterboy strives to set new benchmarks in the hydration industry.
For more information about Waterboy and its commitment to hydration innovation, please visit www.waterboy.com.
