Table of Contents
MINNEAPOLIS and NEW YORK – Target Corporation and Warby Parker are teaming up to introduce Warby Parker at Target, a new shop-in-shop experience that will provide guests with designer-quality eyewear, contact lenses, and vision care services at select Target locations.
The first five Warby Parker at Target shop-in-shops will open in the second half of 2025 at Target stores in:
- Willowbrook, IL
- Bloomington, MN
- Brick, NJ
- Columbus, OH (Polaris)
- Exton, PA
Warby Parker employees will staff each location and offer a full range of products and services, including prescription glasses, sunglasses, contacts, eye exams, and vision tests. This will deliver the brand’s signature omnichannel experience. Once the first shop-in-shop opens, customers can also explore Warby Parker offerings through Target.com.
The partnership complements Target’s existing Target Optical business, which already serves customers nationwide at over 500 Target stores. Plans are underway to expand Warby Parker at Target in 2026 and beyond.
"We've long offered our guests well-designed products at a value, and our latest shop-in-shop partnership with Warby Parker continues that tradition," said Christina Hennington, executive vice president and chief strategy and growth officer at Target. "Warby Parker at Target reflects both brands' commitment to style, affordability, quality, and convenience. As we test and learn with this new partnership, we're enticing new consumers to discover more of Target."
Warby Parker's move aligns with its mission to make high-quality vision care accessible.
"From day one, Warby Parker's mission has been to provide vision for all," said Dave Gilboa, co-founder and co-CEO of Warby Parker. "A big part of that commitment means meeting eyewear consumers where and how they want to shop—and for many of our customers, that means shopping at Target. We're excited to explore an entirely new retail format that brings our holistic vision care offerings to more people around the country."
Warby Parker at Target will offer prescription glasses starting at $95, making affordable, designer-quality eyewear even more accessible. The initial locations will open in areas without existing Target Optical services, ensuring broader access to eye care.
