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MINNEAPOLIS—Target has announced a partnership with Champion, the iconic American sportswear brand. Together, they will offer consumers an exclusive collection of high-quality, trend-forward activewear and sporting goods. The Champion collection for Target will launch in August 2025 and be available in Target stores and online at Target.com.
A Fresh Take on Champion’s Classic Style
The new collection will feature over 500 pieces, including stylish apparel, accessories, slides, sporting goods, and bags for adults and kids. The designs draw inspiration from Champion’s 100-year sportswear heritage, incorporating on-trend colors, exclusive premium fabrics, unique washes, and detailed trims while highlighting Champion’s signature logo. Most items will be priced under $40, ensuring high-quality, accessible fashion for all.
In addition to the August launch, Target will introduce a limited-time varsity-inspired collection in September, available both online and in dedicated front-of-store spaces across most locations.
Bringing Sport, Style, and Culture to Consumers
“When you combine Champion’s legacy in sportswear with Target’s style authority, the result is something special,” said Rick Gomez, Executive Vice President and Chief Commercial Officer at Target. “We know our consumers love new and differentiated items, and this partnership is all about merging sport, style, and culture in a relevant way that resonates with them. I can't wait for everyone to experience this on-trend, high-quality, and irresistibly affordable assortment with styles available only at Target.”
Jamie Salter, Founder, Chairman, and CEO of Authentic Brands Group, owner of the Champion brand, echoed this excitement, stating:
“As one of the most recognizable names in apparel, Champion’s presence at Target—a retailer known for its strong connection to the consumer and intentional assortment—marks a significant moment. This partnership underscores Champion’s enduring influence and strategic growth as we introduce the brand in a meaningful way through one of the most respected retailers in the market.”
The Champion partnership aligns with Target’s broader strategy of collaborating with leading brands such as Apple, Disney, Kendra Scott, Levi’s, and Ulta Beauty to offer exclusive, high-value collections. This latest addition strengthens Champion’s influence in the retail space while making its signature style more accessible than ever.
Consumers will be able to shop the Champion collection for Target with Target’s fulfillment services, including:
✔ Drive Up & Order Pickup – Receive items in as little as two hours with no minimum purchase.
✔ Same-Day Delivery – Unlimited deliveries with a Target Circle 360 membership.
✔ Free 2-Day Shipping – Available on purchases over $35.
