Table of Contents
MINNEAPOLIS — Target Corporation announced today the launch of the Disney and Marvel Collections by Pillowfort, two new lines of kids' bedding and decor featuring characters from Disney and Marvel franchises. The collections are exclusive to Target and include over 50 items ranging from hooded blankets and figural pillows to sheet sets, quilts, and glow-in-the-dark comforters.
Most products in the collection are priced under $30, with several items under $65. The designs feature popular Disney Princesses—such as Ariel, Belle, Cinderella, Moana, and Tiana—and Marvel superheroes, including Black Panther, Captain America, Hulk, Iron Man, and Spider-Man. Notable product features include dual-purpose pillows that can serve as play accessories and blankets with hoods modeled after character traits.
"The addition of the Disney Princess and Marvel collections into our Pillowfort line combines the power of two brands consumers love to create real joy at an incredible value for their families," says Jill Sando, Target’s executive vice president and chief merchandising officer of apparel & accessories, home and hardlines.
Braden Dent, vice president of retail sales & marketing for Disney Consumer Products, added that the collections "integrate the iconic storytelling of Disney Princess characters and Marvel Super Heroes into everyday family life, making these cherished brands accessible at a price parents can appreciate."
Launched in 2016, Pillowfort is Target’s own brand known for its affordable, mix-and-match kids’ bedding and decor. The new collections build on this foundation, offering themed products that blend quality design with functional features. This initiative is part of Target’s ongoing strategy to evolve its product assortment while strengthening its long-standing partnership with Disney.
The full assortment is now available online at Target.com, with in-store availability beginning in late April.
