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LOS ANGELES—Recess today announced an exclusive category partnership with Dollar General Media Network (DGMN) that will allow DGMN advertisers to use experiential sampling opportunities to reach Dollar General shoppers in their local communities. The new partnership will also enable DGMN’s brand partners to employ the Recess Experiential Network to hyper-target Dollar General customers in their everyday lives through community-driven sampling programs to build brand trust.
“The best way to build brand loyalty is during lifestyle moments, not when you’re doing a routine stock-up at the store,” says Jack Shannon, CEO and co-founder of Recess. “When you’re out of that checklist-driven shopping mindset, and in the community at an event, you’re more open to trying new things, especially when you’re given a sample. There’s something compelling about discovering new products in your everyday life from people you trust.”
Through Recess’ experiential sampling program, brands can build top-of-mind awareness and product recognition by integrating products into consumers’ daily lives before they enter the store. The vast targeting capabilities allow advertisers to execute experiential sampling programs in targeted communities, where community members and leaders distribute products to their attendees, creating an endorsement halo around the trial experience. Recess’ first-to-market experiential media platform boasts audience-targeting technology that advertisers can use to target locations with a high index of shoppers who frequent over 6,000 retailers.
“We’re excited to offer this first-to-market experiential retail media unit that will allow our advertisers to reach more than 90 million Dollar General customers in their daily lives,” said Charlene Charles, Head of DG Media Network Operations. “Having a predominantly rural footprint with approximately 80% of stores serving communities of 20,000 or fewer people, Dollar General stores serve as a local pillar, and Recess will help extend DG’s reach deeper to support advertisers in building brand loyalty and awareness.”
To learn more about DGMN, click here. To learn more about Recess’ retail media solutions, click here.
