PowerReviews and Albertsons Cos. partner

CHICAGO — Consumer-generated product ratings and reviews, enabled by PowerReviews, are now live on Albertsons Cos.’ websites. For the first time, shoppers can browse and interact with authentic product ratings and reviews on 11 of Albertsons Cos.’ retail websites, including Safeway, Vons, Jewel-Osco and Shaw’s.

PowerReviews is providing ratings and reviews technology and services to Albertsons Cos., including the ability for brands to syndicate their user-generated content to related product pages on Albertsons Cos.’ sites to ensure a consistent shopper experience.

“Ratings and reviews have become such a significant factor in buyer decision-making that shoppers actually choose where they buy from based on the availability of this content. Albertsons Cos. has an established history of introducing technology to improve the customer experience, and we are excited and proud to work together to enhance their customers’ online shopping experience,” said Mark Dillon, CEO at PowerReviews.

Recent research supports this logic, with 83% of grocery shoppers saying they are more likely to purchase a new grocery item online if customer reviews exist for that product.

Customer-generated ratings and reviews empower purchase decisions. We’re proud to be one of the first grocers to offer this authentic conversation with our shoppers about their favorite products,” added Jill Pavlovich, SVP of Digital Customer Experience at Albertsons Cos.