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NEW YORK – Product of the Year USA, the largest consumer-voted awards program for product innovation, has announced the 2025 winners. Spanning 42 categories, these products were selected by 40,000 American shoppers through an independent study by Kantar, a leading research firm.
Now celebrating its 17th year in the United States and over 30 years worldwide, the Product of the Year seal serves as a reliable guide for consumers, helping them discover the best new products available both in stores and online. In an era where purchasing choices are informed by careful considerations and budget-aware shopping, the Product of the Year seal enables consumers to navigate the market confidently. These exceptional products have gained the approval of tens of thousands of shoppers, featuring excellence in quality, innovation, design, and functionality. This esteemed recognition provides a distinct advantage for brands, enhancing brand visibility and trust within their categories.
"The 2025 Product of the Year winners represent the pinnacle of innovation, showing how brands are addressing the evolving needs of today's shoppers," said Mike Nolan, Global CEO of Product of the Year Management. "With the retail landscape becoming increasingly dynamic, our winners not only set themselves apart through innovation but also establish trust among consumers. The Product of the Year seal serves as both a hallmark of quality and a tool that elevates these products above the competition."
From food and beverage, personal care, household essentials, pet care and more, the 42 winners of the 2025 Product of the Year Award include:
- Bakery Side Dish | Texas Roadhouse Mini Rolls – T. Marzetti
- Better-For-You-Snack | ALDI-Exclusive Savoritz Cheese Crisps – ALDI Inc.
- Beauty | Schwarzkopf Keratin Root Color & Thickening Spray - Henkel
- Body Wash | Dial Healthy Hydration Body Wash – Henkel
- Breakfast | Veggies Made Great Loaded Breakfast Potato Bakes – Veggies Made Great
- Car Care | Valvoline Restore & Protect - Valvoline
- Cat Care | Petivity (powered by Purina) Smart Litter Box Monitor System – Petivity
- Cat Food | SHEBA Gravy Indulgence – Mars, Inc.
- Cheese | Organic Valley Flavor Favorites Spicy Cheddar – Organic Valley
- Coffee | Folgers Coffee Instant Flavored Latte Mix – The J.M. Smucker Company
- Convenience Meal | Minute Rice Cups – Riviana Foods Inc.
- Cough & Cold | MUCINEX InstaSoothe Cough Relief – Reckitt
- Dessert | ALDI-Exclusive Specially Selected Premium Cookie Dough – ALDI Inc.
- Dip Snack | Castello Whipped Dips – Castello Cheese
- Dog Food | Supreme Source Premium Mix-Ins – American Pet Nutrition
- Dog Treat | Supreme Source Savory Jerky Cuts – American Pet Nutrition
- Frozen Entree | ALDI-Exclusive Kirkwood Chicken Nuggets – ALDI Inc.
- Fruit Snack | ALDI-Exclusive Simply Nature Chocolate Covered Frozen Dried Fruit – ALDI Inc.
- Gluten Free | New York Bakery Gluten Free Texas Toast – T. Marzetti
- Healthy Beverage | ALDI-Exclusive Summit Popz Prebiotic Sodas – ALDI Inc.
- Home Solutions | TAMKO StormFighter FLEX – TAMKO Building Products LLC.
- Household Cleaning Essential | The Pink Stuff, The Miracle Cleaning Paste – GSD Distribution LLC.
- Immediate Relief | PBZ OTC – Kingsway Pharmaceuticals
- Immunity | AIRBORNE Effervescent Tablets -Reckitt
- Insect Repellent | OFF! Clean Feel Mist – SC Johnson
- Laundry | Persil Activewear - Henkel
- Mattress | Puffy Lux Hybrid Mattress – Puffy LLC.
- Meal Ingredient | ALDI-Exclusive Park Street Deli Pickle Chips – ALDI Inc.
- Multi-Purpose Cleaner | PINALEN Luxury Scents – AIEn USA, LLC.
- Nasal Decongestant | MUCINEX 2-in-1 Saline Nasal Spray – Reckitt
- Outdoor Living | BIC EZ LOAD – BIC
- Pain Relief Balm | Biofreeze Dry Stick - Reckitt
- Paper Towel | Brawny 3-Ply Paper Towels – Georgia-Pacific
- Pest Control | Hot Shot Flying Insect Trap – Spectrum Brands
- Pet Health | NaturVet Advanced Probiotics & Enzymes – NaturVet
- Seafood | ALDI-Exclusive Specially Selected Snow Crab Legs – ALDI Inc.
- Spirits | American Single Malt – Bulleit Frontier Whiskey
- Surface Cleaner | Windex Fast Shine Foam – SC Johnson
- Sustainable Kitchen | Compost Genie – Compost Genie
- Sweet Snack | Nutella B-Ready – Ferrero
- VMS | Natural Vitality CALM – Piping Rock Health Products
- Wine | ALDI-Exclusive Specially Selected Sparkling Brut Rose – ALDI Inc.
On February 6th, the annual Product of the Year Awards Show at Tribeca 360 in New York City honored the 2025 winners. The event commenced with a red carpet and featured live entertainment by former Saturday Night Live cast members Rachel Dratch and Alex Moffat, who served as hosts and revealed this year's leading products. The show concluded with a stunning musical performance by Tony Award Nominated Actress Betsy Wolfe.
In conjunction with the announcement of the winners, the 2025 Product of the Year selections are showcased in a shoppable feature on PEOPLE Online, developed in collaboration with Dotdash Meredith.
For further information about the 2025 Product of the Year winners, visit productoftheyearusa.com and follow along on social media with #POYUSA2025 on Instagram, Facebook, X and LinkedIn.
