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CHICAGO and SALISBURY, N.C. – Ahold Delhaize USA has renewed its strategic partnership with Circana, LLC. The company will continue using advanced analytics tools to support business operations and collaborate with consumer packaged goods companies. The partnership aims to enhance decision-making, improve supply chain efficiencies, and provide deeper insights into shopper behavior.
“This renewed focus underscores Ahold Delhaize USA’s dedication to staying ahead in a competitive and ever-evolving retail landscape by using data as a strategic advantage to create value for all stakeholders,” said Keith Nicks, Chief Digital Officer, Ahold Delhaize USA. “Circana’s platform enables Ahold Delhaize USA companies to provide both CPG partners and internal teams with the tools and insights needed to make data-driven decisions.”
In 2025, the partnership will introduce new enhancements, including:
- A unified common product hierarchy (CPH): Standardizing data analysis for greater accuracy.
- Enhanced reporting: Streamlining collaboration through more efficient insights.
- A comprehensive performance view: Providing a holistic perspective across all Ahold Delhaize USA brands.
- Innovative tools: Including a weekly shopper promotional evaluation tool and a supply chain forecast to improve demand planning and promotional effectiveness.
“We are thrilled to extend our strategic partnership with Ahold Delhaize USA,” said Rob Hill, President of Global Retail at Circana. “We look forward to continuing to support Ahold Delhaize USA’s local brands in delivering value to their shoppers and partners.”
