Circana report: How private labels are reshaping the CPG industry
What started as a cost-saving alternative has now become a competitive force, with private labels earning consumer trust through quality, innovation, and differentiation.
Circana
Circana introduces new audience targeting solutions
Circana's Complete Audiences framework helps brands optimize media spending for immediate conversions and long-term growth.
Ahold Delhaize USA renews Circana analytics partnership
The partnership aims to enhance decision-making, improve supply chain efficiencies, and provide deeper insights into shopper behavior.
U.S. Beauty Sales Up in 2024, driven by fragrance boom: Circana
In 2024, fragrance category sales rose 12%, with unit sales also growing in the prestige market.
Circana: Holiday spending lower than in 2023
Holiday 2024 retail sales face a 3% decline compared to last year despite Black Friday and Cyber Monday boosts.
Circana report highlights the importance of SNAP shoppers for retailers and brands
“With one in eight Americans relying on SNAP for their nutritional needs, this group represents a critical segment for retailers and manufacturers.”
Circana: Food and beverage industry had modest growth in 2024; and the outlook for 2025 is encouraging
“Consumers are driven by a demand for value, impacting both volume and price/mix growth.”
Circana: Hispanic consumers drive 16% of total U.S. CPG growth
Hispanics now comprise 20% of the U.S. population and accounted for 71% of national population growth between 2022 and 2023.
